Latest News

Latest News

Menu for Success - Tips for Creating a Well-Planned, Well-Designed Menu - Ann Meyer - El Restaurante Magazine

Menu for Success


"The menu design represents the character and the personality of the restaurant," Phyllis Weege says. "It should make an impression right away. It sets the stage for the dining experience" ..." by Ann Meyer, El Restaurante Magazine

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Gina Gruenewald - Women’s Entrepreneurial Leadership (WEL) program

Congratulations to Gina Gruenewald, and all participants of the Women’s Entrepreneurial Leadership (WEL) program!

"The James Beard Foundation has announced members of the inaugural class for the Women's Entrepreneurial Leadership (WEL) program, a new initiative that aims to assist female chefs and owners in growing their businesses by cultivating women's leadership in the culinary industry. Among the 21 women who will participate in the program Sept. 10-15 at Babson College, is Milwaukee's own Gina Gruenewald, owner of Wolf Peach and Supper. Gruenewald is among just five participants from the Midwest and the only recipient from Wisconsin. ..."

On Milwaukee, "You go girl! Wolf Peach owner receives women's leadership fellowship" by Lori Fredrich, Senior Writer; Photography: Kate Berg

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Your Menu: Ambassador of the Brand


"The menu design represents the character and the personality of the restaurant," says Phyllis Weege, president of Menu Masters and a three-decade veteran of the menu design business. "It should make an impression right away. It sets the stage for the dining experience."

In this Q&A, our president, Phyllis Weege answers questions about menu design and its importance to your restaurant.

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Register Now!

We would love to meet you at the National Restaurant Show! Visit Booth #5152 in the South Hall

May 20-23, 2017 • McCormick Place • Chicago, IL
Food and Beverage Association of America FBAA

Menu Masters Becomes Member of the Food and Beverage Association of America

Menu Masters has joined the Food and Beverage Association of America. The FBAA is dedicated to promoting and advancing friendly relations between members, encouraging continuing education, assisting in career growth, providing industry-related scholarships, and offering philanthropic support for critical social issues.

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Tricia's Troops High Five

Menu Masters supports Tricia's Troops

The High Five is a gesture of celebration and at Tricia’s Troops they have much to feel joyful about! In 2016, for the first time in their history, their services will touch the lives of more than 500 people in one year who are facing the cancer journey. In honor of this feat, let’s see how many “fives” they can get. To participate, donate $5 online today at and share this post to encourage your family and friends to do the same. We hate cancer more than anything, but we sure love and appreciate the many people who have committed themselves to this special cause. High fives all around to everyone who has and WILL have a hand in making their support possible for so many!

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Tricia's Troops Invitation & Reply

Join Menu Masters in supporting Tricia’s Troops

Saturday, June 4th, Tricia’s Troops will hold their 2016 “Rally of the Troops” Event at the Milwaukee County Zoo

Tricia’s Troops provide families with financial assistance and other free support services to endure the practical concerns, out of pocket costs, and daily living challenges that arise during cancer treatment. To learn more about this worthy cause go to

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Bigger Piece of the Pie


A recent article from Reuters’ “More jobs, higher prices: restaurants show U.S. economy’s bite” by Ann Saphir sites new jobs and guest spending are up:

What does a nice meal out say about the U.S. economy? Quite a lot, as it turns out, and the Federal Reserve is taking note, especially after a whopping 40,200 food service and drinking establishment jobs were created last month. That represented nearly 17 percent of overall job gains reported by the Labor Department on Friday. Spending at restaurants is also surging and prices are up, reflecting strength in the services sector, which accounts for more than 80 percent of U.S. economic output…”

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Lisa Hirsch

Menu Masters welcomes Lisa Hirsch to our team of menu experts

“I am fortunate to join Menu Masters, the team of menu professionals that you’ve entrusted with your restaurant’s most effective marketing tool - your menu. I understand the fast-paced restaurant industry with first-hand experience in front and back-of-the-house operations. My professional experience, as a menu designer for Menu Masters and senior project manager for two high profile Milwaukee advertising firms, has positioned me well to assist you with creative development and timely marketing solutions. I’d be grateful to earn your trust and look forward to the opportunity to discuss your menu needs for future success and growth. I am confident Menu Masters and I will be your most valuable menu marketing partner.”